01 Jul Philippines’ MFT Group of Companies to Open SaladStop! in Spain this September
By: Ruth Floresca | July 1, 2017
SaladStop!, the largest healthy food chain in Asia that originated in Singapore, is currently making waves in the Philippines. With outlets in Makati, Bonifacio Global City, and Greenhills in San Juan, the brand gained recognition for serving Signature Salads and Wraps made with ingredients freshly delivered every day and never kept longer than overnight.
This coming September, the stylish salad bar that is also present in Japan and Indonesia, is bringing its brand of healthy food to a part of the world known for its heritage and high-end lifestyle: Europe. SaladStop! will open its first branch there at Balmes 193 corner Travessera de Gracia in the heart of Barcelona, Spain.
The big leap is made possible after Philippines-based MFT Group of Companies recently acquired the SaladStop! master franchise and saw the potential of serving the large urban area with a population of about five million. “Barcelona is a magnet for investments with its diversified economic structure,” described Mica Tan, CEO and President of MFT Group. “Europeans are now craving for something healthy and Spain has a rich food and gastronomy culture.”
For those who are not familiar with the MFT Group, it is a diversified financial holdings company that adheres to the principles of restructuring corporate blueprints and helping businesses grow to establish sustainable financial footing. At present, the company has 20 subsidiaries from diverse industries including retail, fashion and lifestyle, medical equipment, pharmaceutical, technology, food, manufacturing, and finance and investments. It has presence in the Philippines, Hong Kong, Singapore, Japan, United States, and Europe.
MFT Group ventured in the food industry through its strategic partnership with Pol Parareda, a finance and investment banker from Spain. During MFT’s visit to the European country two years ago, they saw the increase of restaurants serving salads and customers lining up for a table. Even the supply of vegetables in the region’s agricultural industry has been increasing year on year
“Healthy conscious eating is a global trend already,” affirmed Joanne Atienza-Cabaero, MFT’s Regional Marketing Head who believes that SaladStop!’s homemade fresh dressings without artificial colors and flavorings will be a big hit in Spain as they will also be creating localized items for customers there.
A pescatarian, Mica expressed, “We are thrilled to bring a great brand of nutrition, health, and wellness from Asia to Spain. I find SaladStop! to be a brand fit for health-conscious individuals like me. Not only do we contribute to SaladStop!’s health movement, we also add to the industry’s bullish trend leading to economic growth.” This millennial executive further added how glad they are to be chosen as a strategic partner in SaladStop!’s wellness movement.
Emma Skoog, a Swedish-born chef who has been in the F&B industry since 2001, will take the helm at SaladStop! Barcelona owing to her significant experience in Spanish lifestyle and eating habits. She moved to Spain in 2004 and was a cook at Barcelona’s Market Hotel and Restaurant. She later became kitchen chef at Menjador’s A Famous Tapas Place.
With a dream team of individuals who have embraced the wellness movement in the food and beverage industry, SaladStop! is sure to have a successful reach outside of Asia with plans to open more outlets in the coming years.
Given how far SaladStop! is literally willing to go, this expansion to Europe is definitely a huge factor that will contribute to the brand’s success.